SAMSUNG manufactures and sells smartphones which pose a threat to the safety of consumers. These dangers made international headlines when numerous Samsung Note7 devices exploded and burst into flames leading to a complete recall of the product. SAMSUNG has yet to determine the cause of the problems with the Note7, and continues to sell, market, and distribute other smartphones which are at risk of overheating, fire and explosion. SAMSUNG recalled the Note7 while leaving other dangerous products in the marketplace. Unfortunately, the problem is not limited to the Note7. The Note7 recall was a Band-Aid to a pervasive problem for which major surgery was required.
SAMSUNG has been made repeatedly aware of the issues with its smartphones, yet has failed to warn consumers of the dangers posed by the lithium ion batteries in the devices. SAMSUNG markets its phones as durable, reliable, always available, and the “hub” of consumers’ lives. SAMSUNG expects and encourages consumers to use their phone for all aspects of their lives and to always have their phone with them. Despite this expected ubiquity, SAMSUNG conceals from consumers that the products are, in fact, ticking time bombs.
SAMSUNG designs, manufactures and advertises the batteries in its smartphones to have maximum duration with minimum charge times. SAMSUNG also designs, manufactures and advertises its smartphones to have superior computing capacity and power, and to effectively run a multitude of applications and processes simultaneously. The desire to design a product with each of these, and other, qualities led SAMSUNG to manufacture smartphones which pose a risk of overheating, fire and explosion. While SAMSUNG recalled the Note7, it has failed, and continues to fail, to recall other dangerous products, failed to warn consumers of the dangers they pose, and failed to adequately respond to consumers whose phones have suffered from overheating, fire and explosion.