Anker manufactures, markets, and distributes for sale nationwide to consumers power banks designed to recharge mobile devices. It markets the power of these products by prominently representing the Products’ milliampere-hours mAh capacity. As alleged, the mAh of these products is uniformly underrepresented such that consumers are not receiving what they paid for.
According to the complaint, by deceiving consumers about the Products’ capacity, Anker is able to sell more of, and charge more for, the Products than it could if they were labeled accurately. Further, Anker is incentivized to mislead consumers to take away market share from competing products, thereby increasing its own sales and profits.