Outernational Brands, makers of Vivaloe beverages, named in class action lawsuit for misleading advertising

Outernational Brands

Outernational Brands manufactures and sells a variety of purportedly natural fruit flavored products known as Vivaloe beverage products. As alleged, the labeling of the Products are false and misleading and the Products thus are misbranded under California consumer protection laws. Specifically, the Products are labeled as if they are flavored only with natural ingredients when they in fact contain an undisclosed artificial flavor, malic acid, in violation of state and federal law.

According to the complaint, Defendant’s labeling and advertising scheme is intended to give consumers the impression that they are buying premium, all-natural products with only natural flavoring ingredients instead of products that contains artificial chemicals and that are artificially flavored.

Outernational 11-15-18

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