This class action is brought to remedy violations of law in connection with Cree’s unfair and deceptive practice of promising consumers that its LED light bulbs will last for up to 35,000 hours when in fact they last for materially shorter period of time. The longevity representations made by Cree are prominently made on the principal display panel of the Light bulbs and are viewed by every consumer at the point of purchase. In reliance on those representations, consumers paid and continue to pay a premium for the LED Light bulbs.
Cree’s packaging offers a “100% Satisfaction Guarantee” for LED Bulbs and an estimated lifetime of between 15-32 years depending on the product. The packages further offer an estimated yearly energy cost savings ranging from around $0.60 to $2 per bulb per year. Cree packaging also offers a “10 Year Warranty.” According to the complaint, Cree’s marketing efforts are made in order to—and do in fact—induce its customers to purchase the LED Light bulbs at a premium because consumers believe the Light bulbs will last for far longer than their actual life.
To the detriment of the consumer, however, Cree’s claims regarding the longevity of the LED Light bulbs are false. The LED Light bulbs do not last nearly as long as advertised.
As alleged, Cree’s customers across the nation have been cheated out of millions of dollars based on false promises, which have caused damages to Plaintiff and the members of the Class.