Coca-Cola sued over advertising of Hansen’s Natural sodas

Coca-Cola

 

Defendant manufactures, markets, advertises, and sells a line of products in the “alternative” soda beverage category, which Defendant prominently labels and sells as “Hansen’s Natural” sodas Defendant uses the “natural” branding strategy and labeling claim as the primary feature differentiating Hansen’s Natural Sodas from other soda products in the marketplace. However, Defendant’s advertising and marketing is false, deceptive and misleading because each Hansen’s Natural Soda product contains one or more artificial and/or synthetic, non-natural ingredients, including Ascorbic Acid, Citric Acid, and Caramel Color.

 

COMPLAINT

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