Case Details for "TrueBeginnings LLC "

TrueBeginnings LLC settles class action lawsuit

TrueBeginnings LLC agreed to pay $1.5 million to resolve claims that alleged the online dating site unlawfully charged consumers fees after they canceled their subscriptions.

The complaint alleged that TrueBeginnings engaged in a pattern and practice of imposing unauthorized charges on the credit or debit cards of subscribers who had previously canceled their subscription. Discovery in the suit revealed that the defendant had in place a system whereby former subscribers could automatically re-subscribe by clicking on certain hyperlinks. The plaintiff claimed that TrueBeginnings did not adequately inform the former subscribers of the existence of the renewal system or the fact that they would be re-subscribing by clicking on the hyperlinks.

Under the terms of the settlement, the defendant will pay $1.5 million into a settlement fund.

The settlement defines the class as all TrueBeginnings subscribers who at any time from March 10, 2005, through Dec. 31, 2008, canceled their subscription; were subsequently re-subscribed to the service as a result of clicking on an auto-subscription link; and from whom TrueBeginnings collected subscription fees after the class member clicked on the auto-subscription link.

Class members who re-subscribed as a result of clicking on an auto-subscription link are eligible to receive a $35 refund if they were charged a single month's subscription or $50 if they were charged for more than one month. Class members who were charged subscription fees after canceling but did not re-subscribe by clicking on an auto-subscription link are eligible for 45 days of free subscription service on the defendant's Web site.

The agreement also provides that the defendant will implement an intervening affirmative step to its auto-subscription system to require the subscriber to consent to re-subscription.

Posted on:2009-10-02
Company: TrueBeginnings LLC
Class: all TrueBeginnings subscribers who at any time from March 10, 2005, through Dec. 31, 2008, canceled their subscription; were subsequently re-subscribed to the service as a result of clicking on an auto-subscription link; and from whom TrueBeginnings colle
Scope: Nationwide
Type of Case: Consumer
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