Case Details for "Coca-Cola Company"

NCL urges FTC to stop misleading marketing claims by vitaminwater a Coca-Cola Company product

A letter by the National Consumers League (NCL)  urged the Federal Trade Commission to promptly halt unfair and deceptive advertising by Glacéau, a subsidiary of the Coca-Cola Company, for its “vitaminwater nutrient enhanced water beverage.” Advertising for vitaminwater deceptively claims that the beverage can reduce the chance of contracting the flu and/or the common cold. Such claims are unsubstantiated, and thus should be considered “unfair or deceptive” trade practices in violation of Section 5 of the Federal Trade Commission Act (“FTC Act”), 5 U.S.C. § 45. NCL also urges the FTC to halt the claim “vitamins + water = all you need” and the claim “nutrient enhanced water beverage” found on vitaminwater labels and promotional materials. Those statements deceptively imply that vitaminwater consists solely of vitamins and water when in fact the beverage contains substantial amounts of added sugar.

Posted on:03/01/2011
Company: Coca-Cola Company
Affected Class:
Scope: Nationwide

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